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# The Pershing: Nestled in the heart of East Austin in a historic 1920s property, Pershing is reminiscent of “old Austin.” An exclusive yet diverse social club built on bringing the intellectually curious together in a comfortable “third place” that invites conversation and sparks connection outside of the home and office.

## Sitemaps
[XML Sitemap](https://thepershing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Pershing Listening Room Welcomes: Johnny Mullenax](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-johnny-mullenax/): Live at Pershing Hall - May 2nd, 2026
- [The Pershing Listening Room Welcomes: Taylor Graves & The Tombstone Trio](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-taylor-graves-the-tombstone-trio/): Live at Pershing Hall - March 27th, 2026
- [Pershing Profile: Melat](https://thepershing.com/happenings/pershing-profiles/pershing-profile-melat/): I first came to Pershing to perform in the hall, and I still remember the excitement of finally getting to see and perform in a space I'd heard so many great things about. There's something in the air at Pershing that invites your senses to slow down while simultaneously waking them up. Becoming a member has made it that much more of a treasured space. It feels like an oasis amid the chaos of downtown Austin, like walking into a soundproof room where I can actually relax. Every room has its own distinct vibe that draws out a different side of me, whether I need a dark, quiet corner to reflect, a bright space to gather with people and laugh over amazing drinks, or an outdoor seat to knock out some work or write a new song. That's the everyday magic of it. Beyond that, I've had the distinct pleasure of building entire shows around specific themes and vibes, and everyone at Pershing has been incredibly open, accommodating, and collaborative in helping bring those visions to life.
- [Pershing Profile: Brittany Smithee](https://thepershing.com/happenings/pershing-profiles/pershing-profile-brittany-smithee/): If you’ve ever wondered what actually makes a membership worth it — like really worth it — we sat down with our Director of Memberships, Brittany, to get the inside scoop. Spoiler: it’s more than just perks. It’s a whole vibe.
- [Pershing Profile: Crissa Toledo](https://thepershing.com/happenings/pershing-profiles/pershing-profile-crissa-toledo/): At The Pershing, our community is powered by people who don’t just show up — they shape the vibe. Enter: Crissa Toledo. Austin photographer. Founder of Studio CT. Host of our now-legendary Mahjong nights. Connector of people. Builder of brands. Casual icon.
- [The Pershing Listening Room Welcomes: Raynes](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-raynes/): Live at Pershing Hall - March 20th, 2026
- [Pershing Profile: Belinda Horton](https://thepershing.com/happenings/pershing-profiles/pershing-profile-belinda-horton/): Pershing isn’t just a space—it’s a nearly 100-year-old Austin icon. With Clayton & Little and Michael Hsu architecture, DWG’s gorgeous landscape design, and interiors that have aged like fine wine, every corner of the hall whispers history. Hosting an event here isn’t just a party—it’s stepping into a story with a dash of drama and a lot of style.
- [Opening the Kimono: What Pershing Really Is](https://thepershing.com/happenings/original-austin-in-practice/opening-the-kimono-what-pershing-really-is/): A clearer look at Pershing—not as a private mystery, but as a hospitality complex built for East Austin.
- [The Pershing Listening Room Welcomes: VANDOLIERS](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-vandoliers/): At Pershing Hall - February 7th
- [The Pershing Listening Room Welcomes: Amanda Shires](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-amanda-shires/): Live at Pershing Hall - April 16th, 2026
- [Pershing Profile: Jarred Curcio](https://thepershing.com/happenings/pershing-profiles/pershing-profiles-jarred-curcio/): How long have you been a member?
- [The Pershing Listening Room Welcomes: Reverend Horton Heat](https://thepershing.com/happenings/pershing-listening-room/the-pershing-listening-room-welcomes-the-reverend-horton-heat/): Live At Pershing Hall - May 22, 2026
- [Pershing Profile: Josh Winston of ORO](https://thepershing.com/happenings/pershing-profiles/josh-winston-oro/): There’s a difference between art that decorates a room and art that changes how the room feels. At Pershing, the rotating art collection does more than fill wall space—it sparks conversation, curiosity, and connection. Much of that energy comes from Josh Winston, founder of ORO and one of the quiet cultural forces shaping the Pershing experience.

## Pages
- [Pershing Cafe](https://thepershing.com/pershing-cafe/): As a Pershing member, you are part of Austin’s first social club, a community of creators, thinkers and doers who crave authentic experiences around music, art and food.
- [Private Events](https://thepershing.com/private-events/): As a Pershing member, you are part of Austin’s first social club, a community of creators, thinkers and doers who crave authentic experiences around music, art and food.
- [Press](https://thepershing.com/press/): September 2025
- [Monthly Calendar](https://thepershing.com/monthlycalendar/): Monthly Calendar
- [Membership Investment](https://thepershing.com/investment/): Apply for a membership at The Pershing to join a diverse social club in Austin that focuses on elevated experiences around music, food and drink, and art.
- [Coworking](https://thepershing.com/coworking/): Pershing’s premium weekday coworking membership is designed for Austin’s original thinkers, founders, and creatives who want more than just a desk. We offer the amenities of a high-end workspace, fused with Pershing’s signature hospitality, creativity, and cultural soul.
- [Pranzo](https://thepershing.com/pranzo/): Hidden within Pershing East coffee shop is the unassuming but oh, so delectable Pranzo, a French-Italian bistro led by culinary great, Chef Chris Gallucio.
- [Book an Event at Pershing East/Pranzo](https://thepershing.com/pershing-east/book-an-event/): Book an Eventat Pershing East/Pranzo
- [Accommodations](https://thepershing.com/accommodations/): As a perk of membership, you may stay at any of our partner hotels and take advantage of preferred booking, discounts, room upgrades, food & beverage credits and special gift baskets. If you are a reciprocal member visiting Austin please contact us directly so we may extend this offer to you as well.
- [Apply For Membership](https://thepershing.com/apply-for-membership/): Apply for a membership at The Pershing to join a diverse social club in Austin that focuses on elevated experiences around music, food and drink, and art.
- [Book an Event at Pershing Hall](https://thepershing.com/pershing-hall/book-an-event/): Book an Eventat Pershing Hall
- [Pershing Hall Events](https://thepershing.com/pershing-hall-events/): Set in a historic lumber mill, Pershing Hall is an Austin venue that prioritizes the listening experience, curates intriguing events and programming, and serves craft cocktails.
- [Contact Us](https://thepershing.com/contact/): Have a question, need information about a Pershing Membership or want to provide feedback? Simply fill out the form here and one of our staff will get in touch with you shortly.
- [Calendar](https://thepershing.com/calendar/): Purchase your tickets below!
- [Reciprocal Private Clubs](https://thepershing.com/reciprocalclubs/): Pershing membership includes exclusive access to benefits at more than 70 global reciprocal private clubs. Discover a world of rare opportunities.
- [About Pershing](https://thepershing.com/about/): Pershing was founded by hospitality experts driven to create elevated social experiences through the community-building power of art, food and music. Get to know us.
- [Happenings](https://thepershing.com/happenings/): Interviews with the tastemakers, creators and connectors that make up our membership.
- [Pershing Membership](https://thepershing.com/membership/): As a Pershing member, you are part of Austin’s first social club, a community of creators, thinkers and doers who crave authentic experiences around music, art and food.
- [Pershing Hall](https://thepershing.com/pershing-hall/): Set in a historic lumber mill, Pershing Hall is an Austin venue that prioritizes the listening experience, curates intriguing events and programming, and serves craft cocktails.
- [Privacy Policy](https://thepershing.com/privacy-policy/): Effective date: August 14th, 2021
- [Homepage](https://thepershing.com/): We exist to curate unique, elevated social experiences in distinct spaces that inspire members to unwind, abandon the outside world, and encounter intriguing people organically. It’s amazing what can happen when entrepreneurs, thinkers and creatives come together around exceptional music, food & drink, and art.

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