Josh Winston, founder of ORO
There’s a difference between art that decorates a room and art that changes how the room feels. At Pershing, the rotating art collection does more than fill wall space—it sparks conversation, curiosity, and connection. Much of that energy comes from Josh Winston, founder of ORO and one of the quiet cultural forces shaping the Pershing experience.
A member for three years, Josh approaches art not as a transaction, but as an invitation—one that feels personal, elevated, and effortless. That philosophy is at the core of ORO.
Redefining How Art Is Experienced
ORO is a contemporary art brand built around the idea that collecting should feel natural, not intimidating. Through curated selections, private activations, and collector-focused guidance, ORO helps people discover and acquire high-quality contemporary art in a way that feels human and accessible—without sacrificing taste or rigor.
For Josh, art isn’t about prestige or spectacle. It’s about creating moments.
“For me, it’s not about displaying art,” he says. “It’s about creating elevated, effortless moments and conversation.”
That mindset makes Pershing a natural home for ORO’s work.
Art Inside the Community
As a cultural partner, ORO curates rotating exhibitions and private art experiences throughout Pershing, bringing gallery-level work directly into the rhythm of the Club. Members don’t encounter the art as an event—they live with it. Over a drink. Between meetings. In the middle of a conversation that starts somewhere else and ends with a question about what’s on the wall.
That integration is intentional. Pershing offers something rare: a trusted, comfortable environment where people are open—to ideas, to art, to each other.
Where Networks Form Naturally
For Josh, Pershing isn’t just a venue—it’s an ecosystem.
“The community culture is genuinely open and welcoming,” he explains. “It’s one of those rare spaces where it feels natural to meet people, start conversations, and build real relationships without forcing it.”
Through everyday interactions, shared experiences, and thoughtfully programmed moments, Pershing has connected ORO with collectors, founders, creatives, and cultural leaders—relationships that feel organic because they are.
Elevated, Never Intimidating
What sets Pershing apart, in Josh’s view, is balance.
“It blends luxury with real community,” he says. “It’s elevated, but never intimidating.”
That ethos extends to the staff, the service, and the overall energy of the space—polished without being precious, warm without being casual. It’s a place where people feel taken care of, seen, and welcome to stay awhile.
Why Pershing Matters
When asked what he’d tell someone considering membership, Josh doesn’t sugarcoat it.
“Austin loves to sell you the idea that you’re supposed to be having the time of your life every night,” he says. “Most ‘luxury’ spots are all hype and no soul. Pershing is the opposite.”
It’s not about spectacle—it’s about substance.
“It actually has the it factor,” Josh adds. “Real community. Real energy. It’s the kind of place where you always have someone to share space with—and you leave feeling elevated. Not empty.”
Pershing Profiles highlights the members who shape our culture and bring meaning to the space we share. If this story resonates, you may already belong here.
To learn more about ORO, visit oroarts.com.