Pershing Profile: Jarred Curcio
How long have you been a member?
Katelyn and I have been members of Pershing for nearly three years. At the time, I was exploring a few private clubs and had already applied elsewhere. Pershing happened to be in our neighborhood, and almost on a whim, I decided to check it out as well.
From the moment I walked in, it felt different. It felt like home. Over time, Pershing became what I often refer to as my home not so far away from home. We live nearby, so it is easy to stop in, but once you are there, it feels like a true retreat. A place to slow down, connect, and reset. That feeling has remained consistent for us from day one.
More recently, I became an investor in Pershing as part of bringing The Focus Room to life. It felt like a natural next step, building something meaningful inside a community we were already deeply aligned with.
Tell us a little about The Focus Room.
The Focus Room is a private training and self-mastery center. Physical training is the foundation, because the body is where discipline, confidence, and momentum are first built. I believe strongly that how you train your body is often how you approach everything else in your life.
That said, The Focus Room goes far beyond physical fitness. It is an intimate and intentional space where we train the body, sharpen the mind, and clarify the mission behind what someone is building in their life. We offer one-on-one and semi-private personal training supported by some of the highest-quality equipment and coaching available. Alongside that, we integrate mindset practices such as meditation, focus training, and mental resilience work. Consistency is where most people struggle, not just in fitness, but in any meaningful pursuit. The ability to stay committed when motivation fades is a skill, and it can be trained.
The Focus Room is not about chasing a certain aesthetic. It is about how you show up to your day and how you live your life.
How does The Focus Room work with Pershing?
The Focus Room was designed as a natural extension of the Pershing experience. Located just about a block away, it functions as a seamless amenity for members.
Pershing members enjoy access to open gym hours throughout the day. When availability allows, they may also participate in small group training sessions and experience a more hands-on level of coaching within The Focus Room.
Pershing members also have access to Mission Sessions, which are collaborative goal-setting and co-working experiences hosted within Pershing’s co-working space. These sessions focus on planning, execution, and accountability, bringing members together to map goals, build momentum, and create alignment across health, work, and life.
When Pershing members decide to become full Focus Room members, they receive preferred pricing and priority access to training, coaching, and advanced services. It creates a natural progression, allowing members to engage at their own pace while remaining fully integrated into the broader Pershing community.
How does Pershing help you build your network?
Pershing attracts a rare mix of people. Individuals who are driven, grounded, socially engaged, and intentional about how they live. People who take their work seriously, value their health, and also know how to enjoy life.
What stands out most is how effortless connection feels. Conversations unfold naturally. Relationships form without pretense. There is a strong wellness and fitness culture already embedded in the community, which made Pershing a natural home for The Focus Room.
Pershing has also been an incredible space to host clients, friends, and family. The environment immediately sets the tone. It creates a sense of ease, curiosity, and openness that makes meaningful connection feel natural rather than forced.
What do you like most about Pershing, or what makes it unique?
For us, Pershing truly feels like home. Whether we are stopping by for coffee, co-working, sharing a meal, hosting friends, or attending an event, there is always something happening.
The service is exceptional, and the diversity of experiences is unmatched. Comedy, music, wellness, conversation, and thoughtfully curated events create a rhythm that keeps the space dynamic and alive.
And the food deserves special recognition. Katelyn and I love dining out, and Pershing is genuinely one of our favorite restaurants in Austin. It may be one of the city’s best-kept secrets.
What would you tell someone who is considering membership?
If you value high-quality people, meaningful experiences, and having a place that genuinely feels like your own, Pershing is hard to beat.
It offers space to work, relax, connect, and recharge without the noise or excess of other scenes. If you appreciate good conversation, intentional living, and being part of a thoughtful, engaged community, Pershing is a place where you will feel at home.
If you are the kind of person who values both depth and enjoyment, you will belong here. And we would genuinely love to welcome you
Ready to find your focus? Check out The Focus Room ATX on Instagram
Visit Austin’s Premier Fitness Sanctuary here
Questions about The Pershing’s memberships? Inquire here